Eddie the Eagle
A new partner for Sport Relief 2016, Lionsgate UK, supported Sport Relief through the release of EDDIE THE EAGLE. The new film details the inspiring exploits of Michael Edwards, better known as “Eddie the Eagle,” the most famous ski jumper in British history and is currently in cinemas across the UK.
Edwards won the hearts of sports fans around the world by making a catastrophic showing at the 1988 Winter Olympics in Calgary. The film’s portrayal of Edwards’ never-say-die approach to the sport, celebrates the human spirit and resilience in the face of extraordinary odds and challenges.
The film’s stars, Taron Egerton and Hugh Jackman, urged everyone across the country to ‘Do the Eagle’ to celebrate a victory – however big or small, personal or public. Everyone was invited to film themselves #dotheagle and share it online!